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  • 20+ Digital Marketing & Fundraising Conferences for Nonprofit Professionals Worldwide January 19, 2022
    Digital marketing and fundraising trends are constantly evolving and conferences provide an essential training opportunity for nonprofit professionals to learn from their peers and spark their creativity. In the era of COVID, in-person conferences have been halted and rescheduled or shifted to an entirely virtual experience, but in 2022 some conference organizers are moving forward […]
  • [FREE WEBINAR] What on Earth Should Our Nonprofit Do for Our Next Fundraising Event? January 17, 2022
    Date: Tuesday, March 1, 2022 Time: 1pm EST / 10am PST Cost: Free Presented by: Kimberly O’Donnell (she/her), CFRE, ACC , Vice President of Fundraising & Professional Services  at Network for Good The 2022 events season is right around the corner, and the time to make critically important decisions about your fundraising strategy is now. Virtual events […]
  • How to Craft a 2022 Fundraising Strategy for Your Nonprofit January 16, 2022
    Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically, an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. This guide is meant to help you prepare […]
  • The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition January 10, 2022
    Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. This can bring an additional 60,000 new, targeted visitors to your website each year. While there […]
  • Useful Tips & Resources for Your Nonprofit’s Annual Report January 6, 2022
    Even though nonprofit organizations aren’t required by law to publish annual reports, most nonprofit leaders recognize the value annual reports can provide. A well-written annual report will help you demonstrate your accomplishments to current and future donors, cultivate new partnerships, and recognize important people. Nonprofit managers working on annual reports most frequently ask these five questions. Do we Really […]
  • [WEBINAR] Online Fundraising Best Practices for Nonprofits January 5, 2022
    Date: Wednesday, February 23, 2021 Time: 1pm EST / 10am PST (2 hours) Cost: $30 (USD) Presented by: Heather Mansfield, Founder of Nonprofit Tech for Good This is the second of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who register for all three webinars will earn a […]
  • 2022 Cause Awareness & Giving Day Calendar for Nonprofits January 2, 2022
    Cause awareness and giving days are powerful themes upon which to launch online fundraising and social media awareness campaigns. In addition to the days listed below, see also public holidays by country, Days of the Year, and Wikipedia’s List of Commemorative Months. January 17: Martin Luther King, Jr. Day of Service — #MLKDay 28: Data Privacy Day —  #DataPrivacyDay February […]
RSS Thunderhead Works
  • People of Heart August 5, 2019
          By Tom Peterson Just as our most-important muscle, the heart, pumps oxygen and nutrients to the cells in our body, another heart supplies life to our communities. You see this heart in what a people do, especially how they treat others. Acts of heart are often unnoticed: speaking kind words to a lonely […]
  • Can 26 lead soldiers conquer the world? July 14, 2019
      “Give me twenty-six lead soldiers and I will conquer the world.”   By Tom Peterson What is the most powerful human force? Some say it’s reason, some say love, some say cooperation. They all depend on communication. So does your cause. Having a great message is not enough, you also need a way to […]
  • The Power of Stories July 11, 2019
              By Tom Peterson Storytelling is an ancient art. It’s what makes us human. And stories are the building blocks of culture. Because they speak to our emotions they are the heart of an effective message. They resonate. Get to know the power of stories. They can move the rest of […]
  • Marketing Mix: the 4 P’s June 20, 2019
            By Tom Peterson Not too long ago many nonprofits looked askance at the idea of marketing. In the mid-nineties, an organization I worked with was raising about $3 million a year from what we would today call marketing. Some colleagues—particularly Michael Cervino, who had helped grow Habitat for Humanity—and I had […]
  • Positive deviance can reveal extraordinary solutions June 5, 2019
                  By Tom Peterson Maybe there are a few oddballs doing something right. And maybe they can point the way for the rest of us. In facing a tough social challenge positive deviance tells us to look for any outliers who may be like everyone else but who found […]
  • This campaign to save a library in Troy, Michigan May 23, 2019
        The post This campaign to save a library in Troy, Michigan appeared first on Thunderhead Works.
  • Find and keep talent, avoid “normal” people March 6, 2019
    By Tom Peterson If you happen to be in a role of hiring staff, key volunteers or outside vendors consider that every position you get is a precious gift. A cause’s most valuable asset is its collection of people, so a leader’s top job is find and keep the most insanely talented folks possible. Most […]
  • What Insanity? The Urgency of World Change February 18, 2019
    By Tom Peterson Every year Oxfam reports on the massive gap between the world’s super-rich and the poor. In 2017 the report named just eight men—Bill Gates, Amancio Ortega, Warren Buffett, Carlos Slim Helu, Jeff Bezos, Mark Zuckerberg, Larry Ellison, and Michael Bloomberg—who have more wealth than the poorest half of people on earth. Some […]
  • The many hats of world changers February 10, 2019
      By Tom Peterson Do you see yourself in here? You are needed. No matter who you are you have some gifts, some talents, some skills to lend to some cause. Look for yourself in the following list: The one with ideas, with creativity. The one who can borrow an idea they saw somewhere else. […]
  • Tubman twenty will move us forward January 22, 2019
    By Tom Peterson On the front of the penny we see an image of Abraham Lincoln. Even though a coin is a small space, it’s a public space and the words and images belong to all of us. When we pass a few pennies to a cashier, we’re probably not thinking about Lincoln’s role as […]