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RSS Non Profit Tech for Good
  • [FREE WEBINAR] How to Prevent Your Nonprofit’s WordPress Website from Getting Hacked in 2022 September 19, 2021
    Date: Tuesday, November 16, 2021 Time: 1pm EST / 10am PST Presented by: Chuck Spidell, Security Expert at ILLUSIO Cost: Free If you’re part of a small nonprofit communications team, your WordPress website updates probably aren’t high on the priority list – but they should be because it’s just a matter of time before your […]
  • 6 Ways to Prepare Your Communications for Successful End-of-Year Fundraising September 16, 2021
    By Rosie Powers, a Strategist at Mission Minded—a branding firm that works exclusively with nonprofits, foundations, and independent schools. As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits. With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are […]
  • [DATA] 11 Must-Know Stats About Online Fundraising September 13, 2021
    The 2021 Open Data Project  seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 592 online fundraisers. It’s worth noting that in the […]
  • Answers to the Top 13 Questions Nonprofits Have About Giving Tuesday September 12, 2021
    By Jess Woloszyn, Content Specialist at Classy.org – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Giving Tuesday 2021 is right around the corner. To help you capitalize on the start of the biggest donation season of the year, Classy.org is answering top questions […]
  • [FREE WEBINAR] How Nonprofits Can Maximize Virtual Fundraising in 2022 August 24, 2021
    Date: Tuesday, November 9, 2021 Time: 1pm EST / 10am PST Presented by: Pledge Cost: Free The pandemic accelerated virtual fundraising trends and changed the fundraising landscape forever. For nonprofits to survive – and thrive – in this new normal, it is essential to understand the all-in-one technology platforms available to help your organization develop […]
  • How a Community of Long-Term Monthly Donors Make a Long-Term Difference August 21, 2021
    By Mor­ée Lambeth, Lead Content Creator + Writer, Water.org As a non-profiteer of many years, I have known donor giving programs to be described via a myriad of terms; sustainment, long-term, continued, recurring – all ways to describe the length of the relationship a donor establishes with a non-profit. And, while the terms may describe […]
  • [FREE WEBINAR] 6 Weeks to a Successful #GivingTuesday Campaign August 13, 2021
    Date: Tuesday, October 19, 2021 Time: 1pm EDT / 10am PDT Presented by: Christy Noel, VP of Digital Marketing Services at MobileCause Cost: Free #GivingTuesday is right around the corner, but don’t stress! This webinar features a 6-week plan to help you run a powerhouse campaign that increases reach and giving. In this Nonprofit Tech […]
RSS Thunderhead Works
  • People of Heart August 5, 2019
          By Tom Peterson Just as our most-important muscle, the heart, pumps oxygen and nutrients to the cells in our body, another heart supplies life to our communities. You see this heart in what a people do, especially how they treat others. Acts of heart are often unnoticed: speaking kind words to a lonely […]
  • Can 26 lead soldiers conquer the world? July 14, 2019
      “Give me twenty-six lead soldiers and I will conquer the world.”   By Tom Peterson What is the most powerful human force? Some say it’s reason, some say love, some say cooperation. They all depend on communication. So does your cause. Having a great message is not enough, you also need a way to […]
  • The Power of Stories July 11, 2019
              By Tom Peterson Storytelling is an ancient art. It’s what makes us human. And stories are the building blocks of culture. Because they speak to our emotions they are the heart of an effective message. They resonate. Get to know the power of stories. They can move the rest of […]
  • Marketing Mix: the 4 P’s June 20, 2019
            By Tom Peterson Not too long ago many nonprofits looked askance at the idea of marketing. In the mid-nineties, an organization I worked with was raising about $3 million a year from what we would today call marketing. Some colleagues—particularly Michael Cervino, who had helped grow Habitat for Humanity—and I had […]
  • Positive deviance can reveal extraordinary solutions June 5, 2019
                  By Tom Peterson Maybe there are a few oddballs doing something right. And maybe they can point the way for the rest of us. In facing a tough social challenge positive deviance tells us to look for any outliers who may be like everyone else but who found […]
  • This campaign to save a library in Troy, Michigan May 23, 2019
        The post This campaign to save a library in Troy, Michigan appeared first on Thunderhead Works.
  • Find and keep talent, avoid “normal” people March 6, 2019
    By Tom Peterson If you happen to be in a role of hiring staff, key volunteers or outside vendors consider that every position you get is a precious gift. A cause’s most valuable asset is its collection of people, so a leader’s top job is find and keep the most insanely talented folks possible. Most […]
  • What Insanity? The Urgency of World Change February 18, 2019
    By Tom Peterson Every year Oxfam reports on the massive gap between the world’s super-rich and the poor. In 2017 the report named just eight men—Bill Gates, Amancio Ortega, Warren Buffett, Carlos Slim Helu, Jeff Bezos, Mark Zuckerberg, Larry Ellison, and Michael Bloomberg—who have more wealth than the poorest half of people on earth. Some […]
  • The many hats of world changers February 10, 2019
      By Tom Peterson Do you see yourself in here? You are needed. No matter who you are you have some gifts, some talents, some skills to lend to some cause. Look for yourself in the following list: The one with ideas, with creativity. The one who can borrow an idea they saw somewhere else. […]
  • Tubman twenty will move us forward January 22, 2019
    By Tom Peterson On the front of the penny we see an image of Abraham Lincoln. Even though a coin is a small space, it’s a public space and the words and images belong to all of us. When we pass a few pennies to a cashier, we’re probably not thinking about Lincoln’s role as […]