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RSS Non Profit Tech for Good
  • Top 5 Reasons Tech Team Augmentation is Necessary for Nonprofits June 17, 2021
    By Brian Greenwald, Nonprofit Superfan at Generate_Impact – a human-centered technology services company focused solely on celebrating and serving humanitarian, social impact and sustainability organizations and causes. First of all, what is “Tech Team Augmentation”? Not exactly a term that rolls off the tongue. Simply put, “Tech Team Aug” means establishing a dedicated tech services […]
  • [DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising June 1, 2021
    The 2021 Open Data Project  seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers. It’s worth noting that […]
  • 3 Reasons to Include Virtual Elements in In-Person Fundraising Events May 23, 2021
    By Sarah Baker, a Digital Fundraising Strategist at MobileCause, where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. For the past year, virtual events have come to the rescue in helping nonprofits continue to fundraise during the pandemic. While many organizations before this time had ways to give online, […]
  • Top 10 Job Websites for Nonprofit Professionals Worldwide May 21, 2021
    The COVID-19 pandemic transformed the nonprofit sector. Millions lost their jobs, but a rebound is in the works and those workers who “sheltered in job” while they waited out the pandemic, are now considering looking for new employment. It could be an excellent time to secure new employment with more income and workplace flexibility. To improve […]
  • 2 Email Templates to Soft Launch Your Nonprofit’s Fundraising Campaign May 16, 2021
    By Audrey Phillips, a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your […]
  • 9 Ways to Use Text Messaging for Your Virtual Fundraising Event May 2, 2021
    By Emily Rose Patz, Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. Text messaging remains a surefire way to get more eyes on your communications. In fact, over 95% of text messages are read within 3 minutes of delivery. By harnessing the convenience of the mobile phones donors use daily, […]
  • 3 Smart Branding Strategies for Nonprofits April 26, 2021
    By Beth Singer, Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and events through design solutions. As passionate as we all are about our causes and their corresponding missions, from the inside looking out, sometimes we lose sight of […]
RSS Thunderhead Works
  • People of Heart August 5, 2019
          By Tom Peterson Just as our most-important muscle, the heart, pumps oxygen and nutrients to the cells in our body, another heart supplies life to our communities. You see this heart in what a people do, especially how they treat others. Acts of heart are often unnoticed: speaking kind words to a lonely […]
  • Can 26 lead soldiers conquer the world? July 14, 2019
      “Give me twenty-six lead soldiers and I will conquer the world.”   By Tom Peterson What is the most powerful human force? Some say it’s reason, some say love, some say cooperation. They all depend on communication. So does your cause. Having a great message is not enough, you also need a way to […]
  • The Power of Stories July 11, 2019
              By Tom Peterson Storytelling is an ancient art. It’s what makes us human. And stories are the building blocks of culture. Because they speak to our emotions they are the heart of an effective message. They resonate. Get to know the power of stories. They can move the rest of […]
  • Marketing Mix: the 4 P’s June 20, 2019
            By Tom Peterson Not too long ago many nonprofits looked askance at the idea of marketing. In the mid-nineties, an organization I worked with was raising about $3 million a year from what we would today call marketing. Some colleagues—particularly Michael Cervino, who had helped grow Habitat for Humanity—and I had […]
  • Positive deviance can reveal extraordinary solutions June 5, 2019
                  By Tom Peterson Maybe there are a few oddballs doing something right. And maybe they can point the way for the rest of us. In facing a tough social challenge positive deviance tells us to look for any outliers who may be like everyone else but who found […]
  • This campaign to save a library in Troy, Michigan May 23, 2019
        The post This campaign to save a library in Troy, Michigan appeared first on Thunderhead Works.
  • Find and keep talent, avoid “normal” people March 6, 2019
    By Tom Peterson If you happen to be in a role of hiring staff, key volunteers or outside vendors consider that every position you get is a precious gift. A cause’s most valuable asset is its collection of people, so a leader’s top job is find and keep the most insanely talented folks possible. Most […]
  • What Insanity? The Urgency of World Change February 18, 2019
    By Tom Peterson Every year Oxfam reports on the massive gap between the world’s super-rich and the poor. In 2017 the report named just eight men—Bill Gates, Amancio Ortega, Warren Buffett, Carlos Slim Helu, Jeff Bezos, Mark Zuckerberg, Larry Ellison, and Michael Bloomberg—who have more wealth than the poorest half of people on earth. Some […]
  • The many hats of world changers February 10, 2019
      By Tom Peterson Do you see yourself in here? You are needed. No matter who you are you have some gifts, some talents, some skills to lend to some cause. Look for yourself in the following list: The one with ideas, with creativity. The one who can borrow an idea they saw somewhere else. […]
  • Tubman twenty will move us forward January 22, 2019
    By Tom Peterson On the front of the penny we see an image of Abraham Lincoln. Even though a coin is a small space, it’s a public space and the words and images belong to all of us. When we pass a few pennies to a cashier, we’re probably not thinking about Lincoln’s role as […]