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RSS Non Profit Tech for Good
  • 10 Best Practices for Launching and Promoting an Online Sweepstakes Fundraiser for Your Nonprofit June 24, 2022
    When it comes to online fundraising for nonprofits, a sweepstakes is one of the best options for engaging and activating individual donors. Donors find the idea of winning a coveted prize to be exciting, fun and new, and nonprofits have an opportunity to expand their reach beyond an existing donor base to a broad audience […]
  • [Free Webinar] Must-Know Fundraising Data to Build Lasting Donor Connections June 23, 2022
    Did you know that nonprofits acquire 10x more donors on Giving Tuesday compared to an average day of the year? And that the average one-time donation is nearly 1.5X more when nonprofits offer ACH, PayPal, and digital wallet payments? Discover more data points like this and how you can incorporate them into your fundraising strategy. […]
  • The Unsung Hero in Fundraising Campaigns Isn’t Raffles—It’s Sweepstakes! June 20, 2022
    Controversial opinion: In many ways, sweepstakes are easier than raffles.  Sweepstakes aren’t just the domain of big, nationwide brands that can conduct far-reaching promotional giveaways. They can also be used by nonprofits large, small, and in between. Especially those who are unable to host raffles due to legalities. Why Sweepstakes Are a Great Option over […]
  • [Webinar] Facebook & Instagram Best Practices for Nonprofits June 17, 2022
    This is the second webinar in a series of four that are part of a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who register for all four webinars will earn a Certificate in Social Media Marketing & Fundraising from Nonprofit Tech for Good. Facebook and Instagram are two of the […]
  • The State of Nonprofit Fundraising Today — 9 Top Fundraising Methods June 4, 2022
    Nonprofit fundraising had been due an upgrade to catapult it into the modern era for a while. When the pandemic hit, that event finally came. Most charities had used the same tried-and-tested methods for decades (namely, galas and sponsored endeavors), but with new health and safety guidelines to contend with, this was no longer possible. […]
  • [Free Webinar] 6 Event Fundraising Tools that Raise the Most Revenue June 2, 2022
    Nonprofits must invest their time and money into the event fundraising tools that are going to raise the most funds for their organization. This value-packed webinar will feature the six most effective fundraising tools when planning in-person, virtual, and hybrid events. Topics include: Six modern event fundraising tools including online auctions, raffles, livestreaming, and more […]
  • [Webinar] How to Create a Social Media Strategy for Your Nonprofit May 30, 2022
    Social media can be an effective communications tool for nonprofits, but only if nonprofits understand that creating engaging content is essential to acquiring new supporters and donors from social media. Customized for small nonprofits with limited time and financial resources, this 90-minute webinar demonstrates how to create and maintain a successful social media strategy. Topics […]
RSS Thunderhead Works
  • People of Heart August 5, 2019
          By Tom Peterson Just as our most-important muscle, the heart, pumps oxygen and nutrients to the cells in our body, another heart supplies life to our communities. You see this heart in what a people do, especially how they treat others. Acts of heart are often unnoticed: speaking kind words to a lonely […]
  • Can 26 lead soldiers conquer the world? July 14, 2019
      “Give me twenty-six lead soldiers and I will conquer the world.”   By Tom Peterson What is the most powerful human force? Some say it’s reason, some say love, some say cooperation. They all depend on communication. So does your cause. Having a great message is not enough, you also need a way to […]
  • The Power of Stories July 11, 2019
              By Tom Peterson Storytelling is an ancient art. It’s what makes us human. And stories are the building blocks of culture. Because they speak to our emotions they are the heart of an effective message. They resonate. Get to know the power of stories. They can move the rest of […]
  • Marketing Mix: the 4 P’s June 20, 2019
            By Tom Peterson Not too long ago many nonprofits looked askance at the idea of marketing. In the mid-nineties, an organization I worked with was raising about $3 million a year from what we would today call marketing. Some colleagues—particularly Michael Cervino, who had helped grow Habitat for Humanity—and I had […]
  • Positive deviance can reveal extraordinary solutions June 5, 2019
                  By Tom Peterson Maybe there are a few oddballs doing something right. And maybe they can point the way for the rest of us. In facing a tough social challenge positive deviance tells us to look for any outliers who may be like everyone else but who found […]
  • This campaign to save a library in Troy, Michigan May 23, 2019
        The post This campaign to save a library in Troy, Michigan appeared first on Thunderhead Works.
  • Find and keep talent, avoid “normal” people March 6, 2019
    By Tom Peterson If you happen to be in a role of hiring staff, key volunteers or outside vendors consider that every position you get is a precious gift. A cause’s most valuable asset is its collection of people, so a leader’s top job is find and keep the most insanely talented folks possible. Most […]
  • What Insanity? The Urgency of World Change February 18, 2019
    By Tom Peterson Every year Oxfam reports on the massive gap between the world’s super-rich and the poor. In 2017 the report named just eight men—Bill Gates, Amancio Ortega, Warren Buffett, Carlos Slim Helu, Jeff Bezos, Mark Zuckerberg, Larry Ellison, and Michael Bloomberg—who have more wealth than the poorest half of people on earth. Some […]
  • The many hats of world changers February 10, 2019
      By Tom Peterson Do you see yourself in here? You are needed. No matter who you are you have some gifts, some talents, some skills to lend to some cause. Look for yourself in the following list: The one with ideas, with creativity. The one who can borrow an idea they saw somewhere else. […]
  • Tubman twenty will move us forward January 22, 2019
    By Tom Peterson On the front of the penny we see an image of Abraham Lincoln. Even though a coin is a small space, it’s a public space and the words and images belong to all of us. When we pass a few pennies to a cashier, we’re probably not thinking about Lincoln’s role as […]